TEDxPSU is an entirely student-run independently organized TED event. For the 2014 conference, Sarah Maiden, Eric Margusity, and myself were asked to handle the entire scope of the event's design. This involved branding, publicity campaigns, and event-day collateral. Our mark developed out of the realization that an "X" is more than simply an intersection of two lines along their respective paths, but rather a coming-together of two arrows, which reflects upon the intention of the entire TED structure. Human interactions are what allow us to "Go Further" and change the world, achieve our goals, and make our dreams a reality.